Joico Defy Damage 7-Second Bond Building Hair Treatment with Liquid Keratin

CUSTOMER FAVORITE: Joico introduces the 7-Second Bond Strengthener, a revolutionary product that will transform your hair in the blink of an eye and defend it against damage instantly.

DEFY DAMAGE IN A FLASH: Say goodbye to breakage with our 7-Second Bond Builder. This liquid-to-crème formula reduces breakage by 80% and leaves your hair 20 times stronger and smoother than ever before. Simply apply from mid-length to ends, leave in for 7 seconds, and rinse for a noticeable transformation.

WHY YOU'LL LOVE IT: Experience up to 20 times less breakage with our Bond Builder. It creates stronger bonds within the hair structure, resulting in silky smooth strands that aren't weighed down. Plus, it's safe for color-treated hair.

UNIQUE FORMULA: Defy Damage In A Flash is a highly concentrated, low-water formula that transforms into a creamy lotion upon contact with water. This innovative process ensures maximum effectiveness in just 7 seconds.

USAGE: Use whenever your hair needs a boost of resilience and shine. Our product is PETA-approved and cruelty-free, so you can feel good about using it.

APPLICATION TIPS: Avoid applying the treatment directly to the scalp and focus on the mid-length to ends of your hair. You can skip conditioner on the day you use In a Flash for best results.

Look for Defy Damage In A Flash from Joico for a quick, effective solution to hair breakage and damage. Transform your hair in just 7 seconds and enjoy stronger, smoother locks with every use.

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